VIDEOS
(Short films & Commercials & Animation)504/GWT
With a background in Film and Advertising Directing from the China Academy of Arts, my video practice spans across narrative, documentary, animation, and digiontent.
Ovetal cr the years, I have taken on diverse roles including director, planner, co-producer, production coordinator, editor, colorist, and set designer.
My work covers everything from short films and animated shorts to documentaries and commercials.
Through these experiences, I’ve developed a strong sense of visual storytelling and gained insight into the workflow of both independent and commercial productions.
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Production Coordinator
Art Director
Editor
From concept development to visual execution, this project was fully planned and produced by our in-house creative team. I was responsible for overall production coordination, collaborating closely in early-stage strategy, and providing visual direction throughout the shoot and post-production phases.
In this film, music and imagery weave together to create a rhythmic narrative of energy transformation, human aspiration, and technological advancement. It reflects LONGi’s commitment to building a brighter, more sustainable future, where innovation harmonizes with nature.
Rather than relying on traditional corporate storytelling, the MV format allows the work to resonate emotionally with a wider audience — celebrating not just a product, but a hopeful attitude toward the future.